- Title
- Marketing in a fast growth new venture : Is entrepreneurial marketing different?
- Creator
- Lowe, Julian; Lowe, Ben
- Date
- 2004
- Type
- Text; Conference paper
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/42901
- Identifier
- vital:1441
- Abstract
- E1
- Publisher
- Wellington, New Zealand: Australian and New Zealand Marketing Academy
- Relation
- Paper presented at the ANZMAC 2004 Marketing Accountabilities and Responsibilities Conference, Wellington, New Zealand: 29th November, 2004
- Rights
- Copyright Unknown
- Rights
- This metadata is freely available under a CCO license
- Subject
- Entrepreneurial; Marketing; SME
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