- Title
- Networking tourism SMEs : E-commerce and e-marketing issues in regional Australia
- Creator
- Braun, Patrice
- Date
- 2002
- Type
- Text; Journal article
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/32888
- Identifier
- vital:140
- Identifier
- ISSN:1098-3058
- Abstract
- Networks, knowledge, and relationships have become crucial assets to business survival in the new economy. Research indicates that network building is a major new source of competitive advantage and an essential regional and indeed global management requirement. Because regional policies encourage interfirm alliances and the development of regional economic communities, the fostering of a culture of connectivity, networking, learning, and trust between regional Australian small and medium- size tourism enterprises (SMTEs) may offer a potential solution to the possible loss of competitive advantage for Australian tourism enterprises. It is suggested that SMTEs would benefit from increased information flow through regional networking and cooperative e-marketing campaigns to enhance market visibility, global positioning, and strategic leverage in the new economy.; C1
- Publisher
- New York, Sydney, Tokyo Cognizant Communication Corporation
- Relation
- Information Technology and Tourism Vol. 5, no. 1 (2002), p. 13-23
- Rights
- Open Access
- Rights
- Copyright Cognizant Communication Corporation
- Rights
- This metadata is freely available under a CCO license
- Subject
- 0806 Information Systems; Regional; Australia; E-commerce
- Full Text
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