- Title
- Building a better business : A flexibly delivered SME skills program
- Creator
- Braun, Patrice; Hollick, Mary
- Date
- 2004
- Type
- Text; Conference paper
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/57361
- Identifier
- vital:1301
- Abstract
- This paper discusses a recently funded tourism industry capacity building pilot for micro tourism businesses in regional Australia. Skills augmentation, building destination relationships and linkages and industry-wide benchmarking are internationally recognised as leading economic drivers for economic growth in general, and the tourism industry in particular. Small and micro tourism enterprises (SME) face enormous difficulty competing with their larger counterparts. To make matters worse, many SME are often located in peripheral regions where access to skills support is limited. To date self-regulation efforts in the tourism sector have resulted in little evidence that the industry is capable of capacity building without external planning and intervention. With increasing ICT literacy of prospective customers, consumer expectations on product information are rising. In light of this development there is general agreement that SME managers of the future will need to have both business acumen and skills in information and communication technologies (ICT) if they want to exploit its full potential. SME will be lost in the marketplace unless they are assisted in the usage of the tools necessary to participate in the digital economy.; E1
- Publisher
- University of Twente, Netherlands : NIKOS
- Relation
- Paper presented at the 12th Annual International High-Technology Small Firms Conference, University of Twente, Netherlands : 24th - 25th May, 2004
- Rights
- Open Access
- Rights
- Copyright Unknown
- Rights
- This metadata is freely available under a CCO license
- Subject
- SME; Business
- Full Text
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