- Title
- VFR Travel : A viable market for tourism crisis and disaster recovery?
- Creator
- Backer, Elisa; Ritchie, Brent
- Date
- 2017
- Type
- Text; Journal article
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/158353
- Identifier
- vital:11757
- Identifier
-
https://doi.org/10.1002/jtr.2102
- Identifier
- ISSN:1099-2340
- Abstract
- Rebuilding tourist arrivals after crises/disasters is important. However, tourism may have negative impacts in terms of interfering with the destination recovery efforts, and adding distress to local residents. Therefore, consideration should be placed on timing tourism marketing as well as the market segments most suitable to target. This paper integrates both medical literature and tourism literature to consider whether Visiting Friends and Relatives (VFR) travel may be viable for destinations to consider after crises/disasters. The authors conclude that VFR travel offers both benefits and risks and recommends that only domestic VFR travellers are targeted to aid destination recovery. Future research avenues are also outlined. Copyright © 2017 John Wiley & Sons, Ltd. Copyright © 2017 John Wiley & Sons, Ltd.
- Publisher
- John Wiley and Sons Ltd
- Relation
- International Journal of Tourism Research Vol. 19, no. 4 (2017), p. 400-411
- Rights
- Copyright © 2017 John Wiley & Sons, Ltd.
- Rights
- This metadata is freely available under a CCO license
- Subject
- 1506 Tourism; 1505 Marketing; Destination recovery; Local residents; Market segmentation; Medical; Natural disaster; VFR travel; Visiting friends and relatives
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