- Title
- VFR travel : Well-known but not known well
- Creator
- Backer, Elisa
- Date
- 2015
- Type
- Text; Conference paper
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/156355
- Identifier
- vital:11423
- Identifier
- ISBN:978-0-98705076-2
- Abstract
- In terms of visitor numbers, VFR is a large form of travel. Whilst VFR is well-known by tourism academics and practitioners, little is known about this form of travel. Research is relatively new, commencing in 1990; and few researchers have taken much interest in the topic. Only one study has attempted to measure the size of VFR, which developed a national size model based on extrapolating primary research undertaken in contrasting destinations to a national level. That study estimated that VFR represented 48% of Australia’s domestic visitor market. The aim of this research was to ascertain the size of VFR and reveal key profiles and characteristics using a large dataset, derived from Tourism Research Australia’s (TRA) National Visitors’ Survey (NVS) data (2010-2013). Analysis of those data (n=111,566) revealed VFR represents 48.3% of Australia’s domestic overnight visitor market, who stay the same length of time as non-VFRs but spend significantly less.
- Relation
- 25th Council for Australian Tourism and Hospitality Education Annual Conference; Gold Coast, Queensland ; 2nd-5th February 2015 ; published in CAUTHE 2015 - Rising tides and sea changes : Adaptation and innovation in tourism and hospitality p. 55-66
- Rights
- Unknown
- Rights
- This metadata is freely available under a CCO license
- Subject
- Visiting friends and relatives; VFR travel; Australia; Tourism
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