- Title
- Harambe : Strategic alliance formation and performance evaluation in the tourism sector of travel
- Creator
- Pansiri, Jaloni
- Date
- 2006
- Type
- Text; Thesis; PhD
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/31691
- Identifier
- vital:1063
- Abstract
- "This thesis investigates the influence of company and executive characteristics on strategic alliance formation (decision to form alliances, alliance type selection and choice of alliance partners) and performance evaluation of alliances, in the Australian tourism industry sector of travel. The significance of forming strategic alliances as a way of achieving 'harambe' is emphasised throughout this thesis. 'Harambe' is a ki-Swahili term meaning "to pull together, or to work together or to pull the same rope together at the same time" in harmony. The idea here is that companies pool their resources together through strategic alliances to be able to achieve their strategic goals and objectives. The research focuses on three travel sub-sectors - travel agencies, tour operators and wholesalers and how these sub-sectors relate with those of transport and accommodation." -; Doctor of Philosophy
- Publisher
- University of Ballarat
- Rights
- Copyright Jaloni Pansiri
- Rights
- Open Access
- Rights
- This metadata is freely available under a CCO license
- Subject
- Business planning; Managerial economics; Organizational effectiveness; Service industries; Tourism; Australian Digital Thesis
- Full Text
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