- Title
- Tradition versus change : Evaluating the currency of some traditional chinese values in today's business environment
- Creator
- Willis, Mike
- Date
- 2009
- Type
- Text; Journal article
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/39422
- Identifier
- vital:1810
- Identifier
-
https://doi.org/10.1080/08911760802511436
- Identifier
- ISSN:0891-1762
- Abstract
- Is tradition dead in China?or, at least, are traditional values dead in a China that has moved progressively into a globalized society and market orientation? This is the question raised in this paper, which assessed how a range of traditional values were conceptualized by a younger generation of Chinese managers who now live and work in a variety of worldsglobal, local, international, and traditional. What was found that traditional values still remained used and relevant in China, but they had now tended to develop a harder and more westernized edgesharper, tougher, and more ruthless. Values that were once intuitive and almost innate now tended to be measured and compartmentalized. For example, the value of faceas a traditional valuewas still important but was now more than likely a value to be treated as an almost measurable aspect of behavior.
- Publisher
- Haworth Press Inc.
- Relation
- Journal of Global Marketing Vol. 22, no. 1 (2009), p. 67-89
- Rights
- Copyright Haworth Press Inc.
- Rights
- Open Access
- Rights
- This metadata is freely available under a CCO license
- Subject
- Business; China; Culture
- Full Text
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