Green marketing the Chinese way: Insights from a medium-sized high-tech daily chemical firm

Title: Green marketing the Chinese way: Insights from a medium-sized high-tech daily chemical firm
Creator: Song-Turner, Helen; Courvisanos, Jerry; Zeegers, Margaret
Date: 2014
Type: Text; Journal article
Identifier: http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/71563
Identifier: vital:6815
Identifier: https://doi.org/10.1080/10599231.2014.904193
Identifier: ISSN:1059-9231
Abstract: Research on green marketing in China is still underdeveloped. The purpose of this article is to present findings on perception, motivation, and marketing practices of a “daily chemical” firm in China that has successfully adopted a green sustainable business approach. Establishing characteristics of firms that instigate green initiatives, it provides a unique conceptual framework for this study. Findings have confirmed much of the literature on green marketing, while making visible specific categories that challenge some previously-held assumptions within the literature. It provides new insights to green marketing in contexts that are not immediately conductive to green sustainable principle.
Relation: Journal of Asia-Pacific Business Vol. 15, no. 2 (2014), p. 164-192
Rights: This metadata is freely available under a CCO license
Subject: 1503 Business and Management; 1505 Marketing; Green marketing; Green motivation; Eco-design; Sustainability development; Marketing mix; China
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