- Title
- An investigation of the drivers of social commerce and e-word-of-mouth intentions : elucidating the role of social commerce in e-business
- Creator
- Goraya, M. Awals; Jing, Zhu; Shareef, Mahmud; Imran, Muhammad; Malik, Aneela; Akram, M. Shakaib
- Date
- 2021
- Type
- Text; Journal article
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/185426
- Identifier
- vital:16659
- Identifier
-
https://doi.org/10.1007/s12525-019-00347-w
- Identifier
- ISBN:1019-6781 (ISSN)
- Abstract
- Building on social commerce (s-commerce) perspectives and the trust transfer theory, this study develops a theoretical model that explains the indirect effects of two types of s-commerce attributes (community and platform) on behavioral outcomes (s-commerce intentions and e-Word-of-Mouth (e-WOM) intentions) through trust in community and platform. We analyze data collected from s-commerce users on travel booking websites using structural equation modeling technique. Results confirm that s-commerce intentions and e-WOM intentions are contingent upon s-commerce community and platform attributes. Moreover, the results provide evidence for the mediating effects of trust in community and platform on the relationship between s-commerce attributes and behavioral outcomes. The study provides further insights about the impact of s-commerce experience on s-commerce intention and e-WOM intention. Moreover, this study contributes to s-commerce research and practice by developing and validating the role of s-commerce community and platform attributes in forming consumers’ s-commerce behavioral outcomes. © 2019, Institute of Applied Informatics at University of Leipzig.
- Publisher
- Springer Science and Business Media Deutschland GmbH
- Relation
- Electronic Markets Vol. 31, no. 1 (2021), p. 181-195
- Rights
- All metadata describing materials held in, or linked to, the repository is freely available under a CC0 licence
- Rights
- Copyright @ Institute of Applied Informatics at University of Leipzig 2019
- Rights
- Open Access
- Subject
- 35 Commerce, management, tourism and services; 46 Information and computing sciences; Community attributes; E-WOM intention; Platform attributes; Social commerce; Social commerce intention; Trust in community; Trust in platform
- Full Text
- Reviewed
- Funder
- This work is partially supported by the Deanship of Scientific Research, King Saud University through Research Group No. RG-1435-051.
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