- Title
- Benefits of the scientific method to business and how business and science can learn from each other
- Creator
- Howgrave-Graham, Alan; Kirstine, Wayne; Larkins, Jo-Ann
- Date
- 2009
- Type
- Text; Book chapter
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/71989
- Identifier
- vital:6849
- Identifier
- ISBN:9781606921135
- Abstract
- Science can be basic (or pure) and curiosity driven, or applied, in which new products or processes are developed or creative solutions to problems are sought. On the other hand, business primarily focuses on profit generation and growth. However, business itself is represented by both the service and manufacturing sectors. The benefits of science to the latter would be through the development of new products and improvement of their processes, whereas the former could also benefit from logical scientific thinking and investigation. Because small business often focuses on survival and does not have the resources to conduct the investigations required for an early response to new developments and market forces, its competitiveness can suffer. On the other hand, scientists are engrossed in their new discoveries and are usually not as adept at promoting these where they can do the most good. This chapter is a review of some historical, interspersed with current unpublished, examples of how the commercialization gap between science and business can be closed to the benefit of each. Opportunities for small and larger enterprises are described, primarily in the manufacturing sector, but benefits of science to members of the service sector that rely upon natural resources, such as drycleaners and forensic laboratories, will also be discussed. The strategies proposed highlight the importance of networking and facilitation by a ‘champion’ for the communication of innovations in a competitive environment, and the importance of marketing skills in an age of technological transparency, revolutionary advance in science, environmental sensitivity and dwindling resources. Examples range from the utilization or production of high-tech innovations to the implementation of the simplest measures for cutting costs and using resources more efficiently in small business. How the scientific/academic community can derive maximum benefits from collaborating with business is also discussed.
- Publisher
- Nova Science
- Relation
- Small business: Innovation, problem and strategy, method to business and how business and science can learn from each other p. 117-133
- Rights
- This metadata is freely available under a CCO license
- Subject
- 1702 Cognitive Science
- Reviewed
- Hits: 611
- Visitors: 594
- Downloads: 0
| Thumbnail | File | Description | Size | Format |
|---|