- Title
- Ecotourism participation intention in Australia : Mediating influence of social interactions
- Creator
- Fatima, Johra; Khan, Habib; Halabi, Abdel
- Date
- 2017
- Type
- Text; Journal article
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/156066
- Identifier
- vital:11387
- Identifier
-
https://doi.org/10.3727/108354217X14828625279816
- Identifier
- ISSN:1083-5423
- Abstract
- This study investigates the mediating role of social interactions between the ecotourism attitude and ecotourism participation intention of tourism students in Australia. It also examines the moderating influence of gender and length of career relationship on social interactions. Data analysis results from partial least squares-based structural equation modeling confirm a positive relationship among environmental knowledge, ecotourism attitude, landscape likability, and ecotourism participation intention. Findings also reveal that the mediating influence is further moderated by gender difference but not by the relationship length of the student's tourism career. These findings have important implications for tourism education providers in designing sustainability-related learning materials. © 2017 Cognizant, LLC.
- Publisher
- Cognizant Communication Corporation
- Relation
- Tourism Analysis Vol. 22, no. 1 (2017), p. 85-91
- Rights
- Copyright © 2017 Cognizant, LLC.
- Rights
- Open Access
- Rights
- This metadata is freely available under a CCO license
- Subject
- 1506 Tourism; 1504 Commercial Services; 1505 Marketing; Ecotourism participation; Environmental knowledge; Social interactions; Structural equation modeling (SEM)
- Full Text
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