Comparing sustainability claims with assurance in organic agriculture standards
- Ascui, Francisco, Farmery, Anna, Gale, Fred
- Authors: Ascui, Francisco , Farmery, Anna , Gale, Fred
- Date: 2020
- Type: Text , Journal article
- Relation: Australasian Journal of Environmental Management Vol. 27, no. 1 (2020), p. 22-41
- Full Text:
- Reviewed:
- Description: Voluntary organic standard-setting organisations (SSOs) depend upon public trust in the truth claims implied by their labels: that the product in question has been produced using organic methods. They create and maintain this trust through assurance frameworks based on third-party verification of compliance with organic standards. It is therefore potentially problematic if an SSO makes additional claims that are not capable of being supported by their assurance frameworks. We investigate the claims made about the sustainability of organic agriculture by three voluntary organic SSOs, compared with assurance provisions within their standards. The analysis covers Australia, which has 53 per cent of the world's certified organic farmland; and is extended internationally by including the IFOAM standard, with which a further 49 organic standards are affiliated worldwide. We find that while these standards generally contain principles and requirements that support sustainability claims, they lack well-specified means of verification in most cases other than the ‘core’ claims to exclude synthetic chemical inputs and genetically modified organisms. This assurance gap creates the risk of a consumer backlash. We discuss two ways to mitigate this risk: by strengthening verification within standards; and/or by employing new agricultural information and communication technologies to support claims outside the certification process. © 2019, © 2019 Environment Institute of Australia and New Zealand Inc.
- Authors: Ascui, Francisco , Farmery, Anna , Gale, Fred
- Date: 2020
- Type: Text , Journal article
- Relation: Australasian Journal of Environmental Management Vol. 27, no. 1 (2020), p. 22-41
- Full Text:
- Reviewed:
- Description: Voluntary organic standard-setting organisations (SSOs) depend upon public trust in the truth claims implied by their labels: that the product in question has been produced using organic methods. They create and maintain this trust through assurance frameworks based on third-party verification of compliance with organic standards. It is therefore potentially problematic if an SSO makes additional claims that are not capable of being supported by their assurance frameworks. We investigate the claims made about the sustainability of organic agriculture by three voluntary organic SSOs, compared with assurance provisions within their standards. The analysis covers Australia, which has 53 per cent of the world's certified organic farmland; and is extended internationally by including the IFOAM standard, with which a further 49 organic standards are affiliated worldwide. We find that while these standards generally contain principles and requirements that support sustainability claims, they lack well-specified means of verification in most cases other than the ‘core’ claims to exclude synthetic chemical inputs and genetically modified organisms. This assurance gap creates the risk of a consumer backlash. We discuss two ways to mitigate this risk: by strengthening verification within standards; and/or by employing new agricultural information and communication technologies to support claims outside the certification process. © 2019, © 2019 Environment Institute of Australia and New Zealand Inc.
Sensing reality? New monitoring technologies for global sustainability standards
- Gale, Fred, Ascui, Francisco, Lovell, Heather
- Authors: Gale, Fred , Ascui, Francisco , Lovell, Heather
- Date: 2017
- Type: Text , Journal article
- Relation: Global Environmental Politics Vol. 17, no. 2 (2017), p. 65-83
- Full Text:
- Reviewed:
- Description: In the 1990s, civil society organizations partnered with business to “green” global supply chains by setting up formal sustainability standard-setting organizations (SSOs) in secwtors including organic food, fair trade, forestry, and fisheries. Although SSOs have withstood the long-standing allegations that they are unnecessary, costly, nondemocratic, and trade-distorting, they must now respond to a new challenge, arising from recent developments in technology. Conceived in the pre-Internet era, SSOs are discovering that verification systems that utilize annual, expert-led, low-tech field audits are under pressure from new information and communication technologies that collect, aggregate, interpret, and display open-source “Big Data” in almost real time. Drawing on the concept of governmentality and on interviews with experts in sustainability certification and natural capital accounting, we argue that while these technological developments offer many positive opportunities, they also enable competing alternatives to the prevailing “truth” or governing rationality about what is happening “on the ground,” which is of critical existential importance to SSOs as guarantors of trust in claims about sustainable production. While SSOs are not helpless in the face of this challenge, we conclude that they will need to do more than take incremental action: rather, they should respond actively to the disintermediation challenge from new virtual monitoring technologies if they are to remain relevant in the coming decade. © 2017 by the Massachusetts Institute of Technology.
- Authors: Gale, Fred , Ascui, Francisco , Lovell, Heather
- Date: 2017
- Type: Text , Journal article
- Relation: Global Environmental Politics Vol. 17, no. 2 (2017), p. 65-83
- Full Text:
- Reviewed:
- Description: In the 1990s, civil society organizations partnered with business to “green” global supply chains by setting up formal sustainability standard-setting organizations (SSOs) in secwtors including organic food, fair trade, forestry, and fisheries. Although SSOs have withstood the long-standing allegations that they are unnecessary, costly, nondemocratic, and trade-distorting, they must now respond to a new challenge, arising from recent developments in technology. Conceived in the pre-Internet era, SSOs are discovering that verification systems that utilize annual, expert-led, low-tech field audits are under pressure from new information and communication technologies that collect, aggregate, interpret, and display open-source “Big Data” in almost real time. Drawing on the concept of governmentality and on interviews with experts in sustainability certification and natural capital accounting, we argue that while these technological developments offer many positive opportunities, they also enable competing alternatives to the prevailing “truth” or governing rationality about what is happening “on the ground,” which is of critical existential importance to SSOs as guarantors of trust in claims about sustainable production. While SSOs are not helpless in the face of this challenge, we conclude that they will need to do more than take incremental action: rather, they should respond actively to the disintermediation challenge from new virtual monitoring technologies if they are to remain relevant in the coming decade. © 2017 by the Massachusetts Institute of Technology.
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