Five-year changes in community-level sport participation, and the role of gender strategies
- Authors: Eime, Rochelle , Charity, Melanie , Harvey, Jack , Westerbeek, Hans
- Date: 2021
- Type: Text , Journal article
- Relation: Frontiers in Sports and Active Living Vol. 3, no. (2021), p.
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- Description: Background: The rate of participation in community-based sport by boys and men has been double that of girls and women. Contributing to this is the fact that some sports have been traditionally male-only or at least very male-dominated. Aim: The aim of this study was to investigate changes in participation in sport by sex and age across 10 major sports in Australia over a 5-year period. In conjunction with the analysis of participation trends, the gender strategies that were developed and implemented during this time are reviewed. Methods: This study encompassed all sport participants registered with one of 10 State Sporting Associations in Victoria, Australia in 2015 and in 2019. Participation rates by region, age and sex were calculated. State sport and health policies relating to female participation in sport were reviewed. Results: There were 749,037 registrations in 2015 and 868,266 in 2019. A comparison between 2015 and 2019 shows increases in participation for women and girls across all age groups (4–84 years), and highest increases for those aged 4 (6.6%) and 5–9 (4.7%). For boys there was a considerable decrease in participation for those aged 5–9 years (−3.8%). Discussion: This study provides evidence that whilst participation in sport is still dominated by males, the gap might be gradually closing and this is in line with recent strategies and investments into sport and wider cultural developments in society. The implications of these findings are discussed. Copyright © 2021 Eime, Charity, Harvey and Westerbeek. Corrigendum: Five-Year Changes in Community-Level Sport Participation, and the Role of Gender Strategies (Front. Sports Act. Living., (2021), 3, (710666), https://doi.org/10.3389/fspor.2021.798271
Marketing up the wrong tree? Organisational perspectives on attracting and/or retaining older adults in sport
- Authors: Jenkin, Claire , van Uffelen, Jannique , O'Sullivan, Grant , Harvey, Jack , Eime, Rochelle , Westerbeek, Hans
- Date: 2021
- Type: Text , Journal article
- Relation: Frontiers in Sports and Active Living Vol. 3, no. (2021), p.
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- Description: Community sport is seen as a suitable setting for physical activity for different population groups. Older adults (aged 50+ years) are a rapidly growing population group. Physical activity is critical for healthy ageing, however sport participation rates for older adults are very low. The aim of this study was to investigate how sporting organisations perceive sport for older adults. This cross-sectional study surveyed 171 representatives from Australian National and State Sporting Organisations. Descriptive statistics were used to summarise the results and the three sporting organisation categories' (high, medium, and low participation) responses were compared using non-parametric statistics. Contextualised in the perspective of organisational change, a framework for marketing to the ageing consumer was used to interpret the results. Older adults are not a high priority group for most sporting organisations, however the benefits of engaging older adults were recognised, particularly in context of increasing participation numbers. A lack of age-appropriate programmes was perceived to be a major barrier of engaging older adults. This lack of programmes stems from older adults being deemed as a less attractive segment than other age groups for sporting organisations. Modifications that sports felt they could make to attract and/or retain older adults included specific marketing and age appropriate opportunities. There was widespread consensus across sporting organisations, suggesting that perceptions of older adult sport participation were comparable across the sector, such as increasing participation numbers and engaging their older fan base. In the context of attracting, and retaining, older adults in sport clubs, it was concluded that most sporting organisations are not (yet) ready to build “age friendly” sporting environments. There is very limited literature on the organisational perspective of older adults and sport, meaning this study is unique in the field. Although sport policy encourages organisations to grow their participation, most organisations do not actively and strategically engage older adults. This research provides an understanding of why this untapped market is not a priority target and provides comprehensive insights for policy makers to better engage with this population group. Copyright © 2021 Jenkin, van Uffelen, O'Sullivan, Harvey, Eime and Westerbeek.
The physical activity and sport participation framework—a policy model toward being physically active across the lifespan
- Authors: Westerbeek, Hans , Eime, Rochelle
- Date: 2021
- Type: Text , Journal article
- Relation: Frontiers in Sports and Active Living Vol. 3, no. (2021), p.
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- Description: The changing social and policy context in which sport is produced, delivered, and consumed is considered as a foundation for proposing a new integrated framework that incorporates participation in sport with participation in leisure-time physical activity (PA) more broadly. In order to position sport in the broader context of leisure-time PA, the concept of physical literacy is reviewed and integrated into the theoretical foundations of a new lifespan framework. It is argued that historically, sport policy largely focused on competitive club-based sport and elite performance and that in line with this, talent development pathway models were developed and implemented. However, with increasing physical inactivity globally, these models do not apply to the general population. This is why we propose a population-based “whole of sport ecosystem” lifespan model—the Physical Activity and Sport Participation (PASP) framework. We conclude that this framework may serve as a holistic policy and implementation guide for all in the sport ecosystem. This includes governmental PA and sport policy makers, sport governing bodies and clubs, and the ever-increasing range of private PA and sport providers and also health agencies. In recognition of the changing patterns of participation in PA and sport across the lifespan, the PASP framework can contribute to coordinated and integrated PA and sport policy development, which, in turn, can lead to strategies that tackle the global physical inactivity crisis. © 2021 Westerbeek and Eime.