Customer decision making in web service with an integrated P6 model
- Authors: Sun, Zhaohao , Sun, Junqing , Meredith, Grant
- Date: 2010
- Type: Text , Conference proceedings
- Full Text: false
- Description: Customer decision making (CDM) is an indispensable factor for web services. This articles examines CDM in web services with a novel P6 model, which consists of 6 Ps: privacy, perception, propensity, preference, personalization and promised experience. This model integrates the existing 6 P elements of marketing mix as the system environment of CDM in web services. The new integrated P6 model deals with the inner world of the customer and incorporates what the customer think during the DM process. The proposed approach will facilitate the research and development of web services and decision support systems.
A strategic model of trust management in web services
- Authors: Sun, Junqing , Sun, Zhaohao , Li, Yuanzhe , Zhao, Shuliang
- Date: 2010
- Type: Text , Conference paper
- Full Text: false
- Description: This article examines trust and trust management in web services and proposes a multiagent model of trust relationship in web services. It lloks the heirarchial structure of trust managment in web services and proposes a strategic model of trust management in web services. The proposed approach in this article will facilitate research and development of trust management in e-commerce, webs services and social networking.