- Title
- Place identity and sustainable consumption: implications for social marketing
- Creator
- Lee, Christina; Yap, Sheau; Levy, Deborah
- Date
- 2016
- Type
- Text; Journal article
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/169575
- Identifier
- vital:14032
- Identifier
-
https://doi.org/10.1080/0965254X.2016.1148758
- Identifier
- ISBN:0965-254X
- Abstract
- Place identity is a self-identity dimension related to a physical setting. This study measured place identity relating to residential neighborhood, based on levels of attachment, continuity with personal past, perception of familiarity, cohesion and social acceptance. The study examined the proposition that people with strong place identity are committed to their neighborhoods, in turn leading to positive sustainable consumption attitude and behavior. Structural equation modeling empirically verified a theoretical model developed from the environmental psychology, consumer behavior and marketing literatures. A telephone survey was conducted of 409 residents in two suburbs in the Kuala Lumpur metropolitan area, Malaysia. The finding that place identity and commitment to the residential suburb are strong motivational drivers of sustainable consumption-related attitude and behavior has important implications for social marketing. © 2016 Informa UK Limited, trading as Taylor & Francis Group.
- Publisher
- Routledge
- Relation
- Journal of Strategic Marketing Vol. 24, no. 7 (2016), p. 578-593
- Rights
- Copyright Routledge
- Rights
- This metadata is freely available under a CCO license
- Subject
- Place identity; Residential suburbs; Social marketing; Sustainable consumption; 1505 Marketing
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