- Title
- Engineering of experience based trust for e-commerce
- Creator
- Sun, Zhaohao; Han, Jun; Dong, Dong; Zhao, Shuliang
- Date
- 2010
- Type
- Text; Book chapter
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/61361
- Identifier
- vital:4349
- Identifier
- http://www.igi-global.com/chapter/handbook-research-complex-dynamic-process/36576
- Identifier
- ISBN:978-1-60566-669-3
- Abstract
- Trust is significant for sustainable development of e-commerce and has received increasing attention in e-commerce, multiagent systems (MAS), and artificial intelligence (AI). However, little attention has been given to the theoretical foundation and intelligent techniques for trust in e-commerce from a viewpoint of intelligent systems and engineering. This chapter will fill this gap by examining engineering of experience-based trust in e-commerce from the viewpoint of intelligent systems. It looks at knowledgebased trust, inference-based trust and their interrelationships with experience-based trust. It also examines scalable trust in e-commerce. It proposes a knowledge based model of trust in e-commerce and a system architecture for METSE: a multiagent system for experience-based trust in e-commerce. The proposed approach in this chapter will facilitate research and development of trust, multiagent systems, e-commerce and e-services.
- Publisher
- Business Science Reference
- Relation
- Handbook of research on complex dynamic process management: Techniques for adaptability in turbulent environments p. 342-367
- Rights
- This metadata is freely available under a CCO license
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