VFR travel in practice : Case studies from Victoria, Australia
- Authors: Backer, Elisa
- Date: 2014
- Type: Text , Conference paper
- Relation: 24th Council for Australian Tourism and Hospitality Education Annual Conference; Brisbane, Queensland ; 10th-13th February 2014 ; published in CAUTHE 2014 - Tourism and hospitality in the contemporary world : Trends, changes and complexity p. 44-56
- Full Text: false
- Reviewed:
- Description: Visiting Friends and Relatives (VFR) travel has been highlighted through previous research as being historically ignored and underestimated by both researchers and tourism marketing practitioners. However, a new wave of research may be encouraging an awakening in industry circles as to the economic, social and political benefits. Through three case studies in Victoria, Australia of successful VFR marketing campaigns, the reasons why practitioners have developed such marketing campaigns dedicated to reach and optimise their VFR travel ‘market’ are discussed. In addition, the rationale for such campaigns, and their associated marketing activities along with the measures used to judge their effectiveness are explored. The conclusions outline the common themes and issues from the three case studies, and in particular highlight the need for the campaigns to provide economic, social and political benefits.
Empirical testing of the theory of partial industrialisation in tourism
- Authors: Backer, Elisa , Barry, Brooke
- Date: 2013
- Type: Text , Journal article
- Relation: Journal of Hospitality and Tourism Management Vol. 20, no. 2013 (2013), p. 43-52
- Full Text: false
- Reviewed:
- Description: Businesses that are typically associated as belonging to ‘the tourist industry’ may find that tourists are only part of their business mix and may or may not strategically target tourists as a distinct segment. That is, businesses that serve tourists also serve non-tourists. As such, tourism is only ‘partially industrialised’. Despite being acknowledged three decades ago, only two empirical studies of tourism's partial industrialisation exist in the field. The aim of this research is to examine partial industrialisation in tourism (PIIT) in the Australian inland city of Ballarat, Victoria. This research provides additional empirical evidence to support the theory of PIIT, and provides evidence to highlight that figures often used in industry to support tourism represent a considerable exaggeration of the situation.
Family holidays - Vacation or obli-cation
- Authors: Schanzel, Heike , Backer, Elisa
- Date: 2013
- Type: Text , Journal article
- Relation: Tourism Recreation Research Vol. 38, no. 2 (2013), p. 159-173
- Full Text: false
- Reviewed: