- Title
- Telling a story – managing impressions about corporate social responsibility
- Creator
- Paynter, Merryn
- Date
- 2020
- Type
- Text; Thesis; PhD
- Identifier
- http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/177107
- Identifier
- vital:15234
- Abstract
- Today, an increasing number of companies are being held accountable by stakeholders for their impact on the environment and on society. Hence, failure to address stakeholder concerns can have dire consequences for companies, threatening their social licence-to-operate. To retain stakeholder support, companies must communicate to stakeholders how their concerns are being addressed, and this includes making disclosures about Corporate Social Responsibility (CSR). Existing literature focuses on explaining the reasons for the uptake of CSR reporting, and why companies make CSR disclosures. Presently, to date, there has been only limited research on the way that companies use CSR reporting to manage impressions, and how this differs across industries. This study is unique because it uses constructive-interpretive, qualitative storytelling research methods to examine CSR reporting, and to investigate companies’ motivations for making CSR disclosures. In this thesis, multi-level narrative research was conducted on the annual, CSR, and integrated reports produced by three Australian companies: BHP, Westpac, and Westfield between 1992 and 2017. These companies represent very different industry sectors, and were chosen to provide an understanding of the similarities and differences in the development of storytelling practices in their CSR reporting. Significant events in company reports are substantiated by newspaper articles published in the Sydney Morning Herald. These significant events are used to study episodic changes in companies’ strategic organisational storytelling responses. This study found that companies use explicit and implied storytelling strategies to convey meanings about CSR using both visual and textual language. A conceptual framework is developed which presents organisational storytelling as a process and illustrates how companies construct and tell stories about CSR. Several implications were identified from this research, key amongst them being the ability of stakeholders to determine companies’ underlying motives for creating their particular CSR stories. From a company perspective, the importance of management’s understanding of the implications of poorly-executed storytelling is demonstrated, highlighting the consequent potential for stakeholders to misinterpret CSR disclosures and form adverse opinions of companies’ actions, despite positive intentions; Doctor of Philosophy
- Publisher
- Federation University Australia
- Rights
- All metadata describing materials held in, or linked to, the repository is freely available under a CC0 licence
- Rights
- Copyright Merryn Paynter
- Rights
- Open Access
- Subject
- Corporate social responsibility; Corporate social responsibility reporting; Impressions management; Organisational storytelling
- Full Text
- Thesis Supervisor
- Halabi, Abdel
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|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE2 | Australian Digital Thesis | 6 MB | Adobe Acrobat PDF | View Details Download |